As the new cricket season gets underway, Cloudfm will proudly be sponsoring Essex County Cricket for a further four years. The partnership with the club is extremely special and there exists a clear synergy between Cloudfm, Essex County Cricket and its players.

Over the next few weeks we will be releasing a series of videos that puts a spotlight on the players themselves. We find out from the likes of Sir Alastair Cook, Ryan ten Doeschate and Ravi Bopara what they regard the criteria for success to be and how the partnership with Cloudfm helps them in their game.

The significance of the partnership goes beyond investment in the ground. Cloudfm and Essex County Cricket are also very much dedicated to investment in its people. Cloudfm works very closely with Essex County Cricket on numerous initiatives that are all focused around talent, bringing people on board and pushing them through to be the best that they can be.

Check out the first video in our series which explains this perfect alignment and shared values in more detail.