Cloudfm, has launched a new charity initiative designed to raise money for the Royal British Legion’s Poppy appeal.

During November, Cloudfm’s nationwide fleet of vans will prominently feature the Poppy appeal logo as they travel throughout the UK to acknowledge the fallen service men and women killed in conflict.

Jeff Dewing, Cloudfm’s CEO comments: “We are active fundraisers for many charities both locally and nationally. We felt that carrying the Poppy Appeal logo on our fleet of engineers vans was a fitting way of commemorating such an important appeal”.

Cloudfm will also make a donation to the Poppy Appeal for each of its vans featuring the logo.